MIRAI CLINICAL · Creative Hub

Mirai Clinical Brand Guidelines

Copycats sell "persimmon soap." We sell Mirai Clinical soap.

1 · Every ad
MUST no exceptions

✅ Say or write “Mirai Clinical” with the logo at least twice: once mid-ad and once at the end (“Search Mirai Clinical”).

SHOULD when the format allows, use as many as you can

⭐ Mirai Clinical in the hook. Most viewers scroll away within seconds.

⭐ Explain the careful process. Mirai’s clear glycerin soap is made with a careful, slow process that keeps the persimmon tannin active. Fast, cheap processing, like most opaque traditional soaps, can break it down.

⭐ Proof points

97%
of nonenal removed✅ 97% nonenal removed vs only 35% by other soaps❌ 97% tannins
30years
of nonenal research in Japan
30years
of anti-nonenal soap made in Japan. Mirai since 2011.
100,000+
real customer reviews
Shark Tank logo
Shark TankFeatured in 2019 and 2025Link
Scientist Founder badge
Japanese scientist founderShow Koko when you can. Copycats are anonymous. Link
Clinicians' Choice badge
Clinicians' ChoiceHundreds of doctors recommend Mirai to their patientsLink
Human phone support badge
Human Phone SupportHuman customer service on the phone Link
2 · When it fits

Use these only for the right audience

✅ "HSA/FSA eligible"Use when the audience is likely to have a health savings or flexible spending account. Not everyone does, so don't lead with it.
✅ "A wider range of products for nonenal care"Use in retargeting, bundle and existing-customer ads, not as the opening hook.
✅ "Unscented"   ❌ "No fragrance"Use for people who don't want to cover odor with perfume, and only for unscented products.
3 · Made for senior eyes

Big, high-contrast, easy to follow

✅❌
1 · Bigger font
Removes 97%
Removes 97% of nonenal from your skin when you washThis is too small to read
2 · Dark words on a light background
Mirai Clinical
Mirai Clinical
3 · Write numbers as digits
Step 1, 2, 3
Step one, two, three
4 · ⏱️ Keep text and inserts on screen long enough to read fully
⏱️ Stays up long enough to read slowly
⚡ Flashes by before she can read it
4 · Show it right

Show the shower, and wash where nonenal forms

In the showerMirai is for the body
Not at the sinkReads as hand soap
Behind the ears and neckWhere nonenal forms
Not the armpitNonenal doesn't come from there. Why
5 · Trademarks
NONENAL® OLD PEOPLE SMELL® PERSIMMON™
6 · Fonts
Abril FatfaceMirai Clinical
DM SansMirai Clinical
Arial MT Pro · bold and regularMirai Clinical
Futura · bold and regularMirai Clinical

If Futura or Arial MT Pro isn't installed on your device, these samples show a close match.

7 · Colors

Blues

#1f78c1
#5da7e5
#79bde9
#c8effe
#e5f7ff

Orange, black, white and nonenal

#f57c00
#000000
#ffffff
NONENAL
#6a6e3f